ShopNBC "Beauty Day: Summer Edition" on May 1 to Showcase Greatest Beauty Variety Ever

MINNEAPOLIS, MN--(Marketwire - Apr 28, 2011) - ShopNBC (NASDAQ: VVTV) (www.shopnbc.com), a premium interactive retailer via TV, Internet, mobile and social, announced today the upcoming premiere of "Beauty Day: Summer Edition" on May 1. This beach-ready-beauty day event will showcase the greatest variety of beauty products ever offered in the network's history. The Summer Edition of ShopNBC's Beauty Day will feature three all-new show premieres, over 20 brand new items, and more than 35 returning customer favorites.

Kicking-off at 8pm ET on Saturday, ShopNBC customers can tune in to get ready for summer with new show premieres from Epione Skincare, created by nationally renowned plastic surgeon Dr. Simon, and the professional makeup artist line Christi Harris Color Cosmetics. Epione Skincare, created by Dr. Simon Ourian, a licensed plastic surgeon at the renowned Beverly Hills Epione clinic, provides targeted skincare products for younger looking skin. Christi Harris will premiere her namesake line of professional Color Cosmetics with detailed, how-to application instructions to help viewers create a flawless face while becoming their own beauty expert.

Customers tuning in for the third premiere on the day can take advantage of ShopNBC's Today's Top Value offer; new technology from DermaWand that addresses the common signs of aging by temporarily smoothing, lifting, and refreshing skin in the comfort of home. This Top Value offer will be available for $94.86 (a $240 retail value).

As part of the Beauty Day event, customers will discover over 20 new items across all beauty categories from head-to-toe. New items including Crystallift microdermabrasion, DPL Nuve Anti-Wrinkle Treatment, CRC Hair Thickening Cream, Cane & Austin Glycolic Treatment pads, and more will be available to the surprise and delight of viewers nationwide for the very first time.

In addition, ShopNBC viewers will simplify their beauty routine with over 35 returning customer favorites, including internationally famed hairstylist Peter Coppola, featuring his 4-Piece Hair Smoothing and Straightening System, which is back for the first time following its wildly popular March debut. Favorites from Celestine Signature Color Cosmetics, Skinn, and Amino Genesis will also be featured on the day.

"We are beyond excited to kick off the season with these top beauty products and provide access to our very own beauty insiders," said Donna Tarantino, Director of Beauty, Health & Fitness at ShopNBC. "Beauty Day Summer Edition will showcase everything our customer needs -- from cosmetics to tanning products -- to get their beauty routine summer-ready. Plus, our loyal viewers will be tickled pink through entertaining and educational programming from our beauty insiders, such as Skinn's Dimitri James to Peter Coppola, about the latest trends for beach-ready beauty."

Beauty Day Must-Haves:

  • DermaWand RHF (C400246)
    Address the common signs of aging by temporarily smoothing, lifting, and refreshing your skin in the comfort of your home.

  • Epione Correction Tone Repair (C400270)
    Helps restore the look of skin to its natural color and tone. A balanced concentration of enzymes and nano-peptides designed to help erase the appearance of sun damage on the skin.

  • Christi Harris Face Erase Foundation (C400257)
    Can be used as a base foundation or concealer to be blended into skin for a flawless, even skin tone. Uniquely neutral and universal shade gives complete, yet natural coverage disguising any perception of imperfection.

  • Cane & Austin Glycolic Treatment Pads (C400253)
    Contains the purest, strongest and most effective form of glycolic on the market. Derived from natural sugar cane, these pads effectively exfoliate and retexture skin, revealing a clear, more radiant complexion.

  • Peter Coppola 4-Piece Smoothing and Straightening System (C53300)
    Four-piece system includes pre-treatment, shampoo, conditioner and protein treatment. Designed to smooth hair in five minutes by eliminating frizz, curl and wavy unmanageable hair. Formulated with no harsh chemicals or odor.

For more information about Beauty Day and the products being offered, please visit www.ShopNBC.com.

About ShopNBC

ShopNBC, a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet, mobile and social, is owned and operated by ValueVision Media (NASDAQ: VVTV). At the end of fiscal year 2010, the ShopNBC television network reached over 78 million homes via cable and satellite, and is streamed live at www.ShopNBC.com. Over 1.1 million active customers have interacted with ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues in excess of $560 million (over $230 million or 41.2% of which are Internet-based). Via the Company's "ShopNBC Anywhere" initiative, customers can interact and shop via TV, phone, mobile devices and online at www.ShopNBC.com and via Facebook, Twitter and YouTube.



Contacts:

ShopNBC
Anthony Giombetti
612 308 1190
agiombetti@shopnbc.com