EVINE Live to Premiere 100% PURE(R), an All-Natural Line of Award-Winning Cosmetics, Skincare and Beauty Products Featuring Organic Ingredients, on December 3-5

"Health Food for Your Skin," 100% PURE Gives Ingredient-Conscious Women a Natural Alternative to Traditional Beauty Solutions

MINNEAPOLIS, MN--(Marketwired - Dec 1, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that it will premiere 100% PURE, a natural and organic beauty brand dedicated to creating toxic-free skincare and color cosmetics, on December 3-5. Debuting during EVINE Live's Before & After Beauty Day, 100% PURE will offer exclusive values on a number of natural products, including the brand's patented color cosmetics formulas. 

"We're thrilled to offer customers 100% PURE's revolutionary line of beauty products just in time for gift giving," said Russell Nuce, EVINE Live's Chief Strategy Officer. "100% PURE's story and products are unlike anything else available in stores this holiday season. 100% PURE is not only revolutionizing the color cosmetics industry, but doing so in a socially and environmentally responsible and all-natural way. We're excited for this brand partnership and to introduce our customers to this incredible line of cosmetics."

"I'm excited to bring our story to EVINE Live and connect directly with viewers," said Susie Wang, co-founder of 100% PURE. "Our Purist fans have spread the word about 100% PURE for years now, and we know the EVINE Live community will love and appreciate our natural, efficacious, and beautiful products as much as we do."

A pioneer in natural beauty, 100% PURE eliminates the traditional need and use of synthetic chemicals with their patented process to pigment, stabilize and preserve cosmetics using elements harvested from fruits, vegetables and plants. Based in nature, 100% PURE products have the ability to nourish skin with naturally occurring beneficial ingredients such as antioxidants and vitamin C, making items in their line "better to wear, than not wear."

Premiering December 3-5 on EVINE Live, 100% PURE will offer a number of exclusive product configurations which will include some of their most iconic and top-selling products. Included in the assortment are their peach, strawberry and cranberry fruit pigmented cheek tints, pomegranate lip butter and black tea mascara. During the debut, 100% PURE will also offer its acclaimed Coffee Bean Caffeine Eye Cream, a caffeine-infused cream that helps reduce the appearance of puffiness, dark circles, fine lines and wrinkles around the eye area. In addition to the exclusive configurations and values, several items will come packaged in a gift bag or box, making them perfect for holiday gift giving. 

100% PURE obtained industry-wide attention when they won the first annual Beauty Pitch, a competition held during the Professional Beauty Association's Beauty Week, hosted by CosmoProf in July 2015. As one of more than 500 entries, 100% PURE stood out and impressed the judges, which included Melissa Goldstein of Martha Stewart Living to John Paul DeJoria among others, with their patented fruit pigmentation technology.

Viewers are invited to tune in to the 100% PURE premiere on EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on 100% PURE, visit evine.com/pure. For more information on EVINE Live, visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ: EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience.

About 100% PURE
Founded in Napa, California in 2005 and now based in Silicon Valley, 100% PURE is an organic cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products. Free of harmful toxins, 100% PURE is a healthy and pure line of nourishing personal care items made with the highest quality ingredients. 100% natural and 100% cruelty-free, all products are free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. Truly, health food for your skin.



Dawn Zaremba
EVINE Live Inc.
(952) 943-6043

100% PURE
Elyse Koenig
Wetherly Group
(323) 782-8090


Jason Iannazzo
EVINE Live Inc.
(952) 943-6126