EVINE Live's First "Before & After Beauty Day" Gets Viewers Glammed Up for Spring

The 24-Hour Event Features Exciting Premieres From Beekman 1802 and dpHUE Along With the Industry's Hottest Technologies, Products and Trends

MINNEAPOLIS, MN--(Marketwired - Mar 25, 2015) -    EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced it will host its first "Before & After Beauty Day," a live 24-hour broadcast celebrating what's hot in the beauty world. Kicking off at 10pm ET on March 26th, the event will include head-to-toe trends and debuts from new brands Beekman 1802 and dpHUE, among others.

"EVINE Live's bringing its viewers the beauty industry's hottest technologies, products and trends during 'Before & After Beauty Day,'" said Mark Bozek, CEO of EVINE Live. "Our team has worked to expand our beauty assortment, making it more relevant and extensive than ever. During this event, viewers will find exceptional values on the brands they love as well as new and innovative brands."

Among the brands premiering on March 26 & 27 are dpHUE and Beekman 1802. dpHUE, a professional-grade at-home hair color collection, was created by Minneapolis' own Donna Pohlad. dpHUE offers busy women a convenient, at-home solution to achieving salon quality hair color.

"I'm excited to share dpHUE's solution-based story with EVINE Live's audience during 'Before & After Beauty Day,'" said Pohlad, founder of dpHUE. "I created this brand because I needed professional hair color results but didn't have the time for regular salon visits. The solution was dpHUE, hair color that real women can use in their own homes on their own schedules. I'm looking forward to sharing my story and making hair color more accessible to EVINE Live viewers."

Bringing the farm-to-skin experience to EVINE Live is Beekman 1802, a natural bath and body collection from the stars of the Cooking Channel's "The Fabulous Beekman Boys." Inspired by the clean simplicity of life in the country on the Beekman family farm, Josh Kilmer-Purcell and Brent Ridge developed Beekman 1802 using goat milk and other natural ingredients.

"Brent and I are excited to share our fabulous goat milk, bath and body line with EVINE Live customers," said Josh Kilmer-Purcell, co-owner of Beekman 1802 and star of "The Fabulous Beekman Boys." "We hope to create many smiles and turn even more heads!"

Adding to the excitement on the day is a mix of current brands and product premieres, including:

  • EVINE Live customer favorite ISOMERS Skincare will debut its Day & Night Immortaleyez Duo, an eye cream that helps firm the skin's appearance around the eye area.
  • Special values on the Personal Pedi and Yes! hair removal tool, two innovative products perfect for getting beach-ready.
  • For the woman looking to keep on trend this season, Ciaté will launch a new nail color collection with a special spring palate.
  • Emma Hardie will debut Moringa Cleansing Balm, the latest must-have item entering the market after taking the UK by storm.
  • Teadora bath and body will premiere with high-performance products made with unique sustainable natural and organic rainforest ingredients.

For more information on EVINE Live's "Before & After Beauty Day" assortment of exclusive and national brands, visit http://www.evine.com.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at http://www.evine.com. EVINE Live airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: http://bit.ly/1CNa450.

About EVINE Live Inc.
EVINE Live is a digital commerce company that offers customers multiple ways to shop and interact via TV, online and on mobile devices in the merchandise categories of Home, Beauty, Health & Fitness, Fashion & Accessories, Jewelry & Watches and Consumer Electronics. Under the leadership of Mark Bozek, who took over as CEO in June 2014, the Company has begun its repositioning to a true digital commerce company. EVINE Live has access to 88 million cable and satellite television homes and also is available nationwide via live streaming at www.evine.com. Effective November 2014, the Company's name changed to EVINE Live Inc. and its NASDAQ trading symbol changed to EVLV. 

Please visit www.evine.com/ir for more investor information.

About dpHUE
dpHUE was founded in 2011 by Donna Pohlad with the premise that current options for coloring hair were not meeting the needs of today's busy consumer. Determined to develop a solution, Pohlad partnered with some of the most experienced and creative minds in the industry. Together, the group scoured the globe to discover a color with exceptional performance and found just that in Italy. Today, Pohlad continues to work with these industry experts to combine quality hair color products with the ease of at-home use. dpHUE is revolutionizing the concept of custom, quality hair care. For more information on dpHUE, please visit www.dphue.com

About Beekman 1802
Known best as "The Fabulous Beekman Boys" from their hit television reality show airing on Cooking Channel, the duo of Josh-Kilmer Purcell and Dr. Brent Ridge have now put their stylish stamp on seasonal living. Their farm and surrounding community serves as the inspiration for their lifestyle brand, "Beekman 1802." The brand's signature beauty, home & food products can be found on the shelves of Henri Bendel, Anthropologie, Williams-Sonoma and other national retail partners. The duo also launched a cookbook that generated record sales, as well as penned a memoir of their farm life, The Bucolic Plague, which became a national best seller. And in 2012, over 12 million Americans (and millions more around the globe) watched as they went from "Ultimate Underdogs" to First Place Winners on CBS's multiple Emmy-winning The Amazing Race. For more information, please visit www.beekman1802.com


Dawn Zaremba
(952) 943-6043

Erin Abernathy
Rogers & Cowan
(212) 878-5027

Vicki Scarfone
Rogers & Cowan
(212) 878-5004

For dpHUE:
Maddy Persuitti
(952) 920-8821

For Beekman 1802:
Tomei Thomas
STA Elements Inc.
(407) 351-5656

Chris Eddy
Catalyst Global LLC
(212) 924-9800