EVINE Live Presents the Return of the Pamela McCoy Collection, Friday December 12

Fan-Favorite Fashion Designer Pulls Back the Curtain to Reveal Her New Collection of Exclusive Outerwear and Sportswear

MINNEAPOLIS, MN--(Marketwired - Dec 9, 2014) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company operating as ShopHQ, today announced the return of the Pamela McCoy Collection, a line of women's replica fur outerwear, replica leather outerwear and sportswear. The proprietary collection, which was developed exclusively for the Company -- which is in the process of transitioning from "ShopHQ" to "EVINE Live" -- will air live on Friday, December 12, and Saturday, December 13.

The Pamela McCoy Collection returns to the network after a two-year break, where previously her collection had been a featured brand for 12 years. During her two-day homecoming, McCoy will showcase an all-new assortment of confidence-boosting fashions, including high-quality replica fur and replica leather outerwear, figure-flattering tops and bottoms and fashion accessories. Offering her own signature look, McCoy designed her collection in a season-perfect color palette and delightful details that reflect today's fashion trends.

"I'm so thrilled to return to my fans at ShopHQ, soon to be EVINE Live," said Pamela McCoy. "I just know customers will love the fabulous new designs I've been working on the past couple of years. Being a part of EVINE Live is so exciting and I can't wait to be back to share my passion and life's work with viewers." 

"It's great to welcome Pamela back home," said Mark Bozek, CEO of EVINE Live Inc. "She's an icon within the fashion and jewelry industry, and we're thrilled to bring her back to her fans. As our next 'EVINE Live presents' launch, the Pamela McCoy Collection was developed especially for our customers. These are items that are exclusive for EVINE Live and, even better, they make great Christmas gifts."

The Pamela McCoy Collection returns to ShopHQ on Friday, December 12, at 9pm and 10pm ET and Saturday, December 13, at 2pm and 6pm ET. For more information, or to shop items from the Collection, visit ShopHQ.com/PamelaMcCoy.

About EVINE Live Inc.
EVINE Live Inc. (formerly ValueVision Media, Inc.) is a digital commerce company that operates ShopHQ, a 24/7 interactive digital shopping and entertainment experience. ShopHQ, known for its television home shopping and on-line retail platforms, is available in 87 million television homes, online at shophq.com and via the Company's mobile apps. The Company is focusing on new proprietary products and brands in fashion, beauty, jewelry, home and fitness. The complete rebranding to "EVINE Live" is planned to take place during the first half of 2015.


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