EVINE Live Presents "Deadliest Catch" Inspired Products With Special Guest Captain Sig Hansen on Friday, December 5

Original Productions Hit Reality Series on Discovery Channel to Be at the Center of Digital Commerce Company's New Focus on Converging the Worlds of Retail and Entertainment

MINNEAPOLIS, MN--(Marketwired - Dec 2, 2014) - EVINE Live (NASDAQ: EVLV), a digital commerce company operating as ShopHQ, today announced the upcoming premiere of a new food-based show featuring seafood and other items inspired by the Original Productions hit reality series, "Deadliest Catch," which airs on Discovery Channel. The segment, which will air live on ShopHQ on Friday, December 5, is the first of several new proprietary brands EVINE Live will present as it repositions "ShopHQ" as "EVINE Live," with the complete rebranding planned to take place in the first half of 2015.

Airing on Discovery Channel, "Deadliest Catch" documents the high stakes lives of crab fisherman out on the Bering Sea. Inspired by the reality series, ShopHQ will feature seafood and other kitchen and cookware items as part of the network's "Deadliest Catch" collection. Sig Hansen, captain of the Northwestern, will appear live on ShopHQ to share his own personal stories and close calls during filming of "Deadliest Catch." The full experience doesn't end there. Fans of "Deadliest Catch" will also have the opportunity to interact and connect live with Hansen during a social chat hosted on ShopHQ's Facebook page at 9 pm ET.

"Being on a crab boat in the middle of the Bering Sea, you face all kinds of challenges -- 20 degree weather and an icy deck on a rolling ship. It's a brutal place," said Hansen, captain of the Northwestern. "But braving the elements is worth it, since the best fresh caught crab in the world comes from there. I can't wait to bring it to homes across America through the new 'Deadliest Catch' seafood line at ShopHQ." 

"It's exciting for us to bring the thrill of Discovery Channel's 'Deadliest Catch' to our ShopHQ viewers," said Mark Bozek, CEO of EVINE Live Inc. "As the first 'EVINE Live Presents' brand to debut since we announced the repositioning of ShopHQ, 'Deadliest Catch' and captain Sig Hansen will no doubt entertain our customers. Viewers will not only get a glimpse of what it's like to risk it all on a crab ship on the Bering Sea, but will discover exclusive show-inspired items not available anywhere else."

The "Deadliest Catch" collection premieres on ShopHQ in three, special presentations on Friday, December 5 at 12pm, 7pm and 8pm ET. For more information, or to shop items from the product line, visit ShopHQ.com/DeadliestCatch.

FremantleMedia North America serves as the licensing agent for "Deadliest Catch." The show, which airs on Discovery Channel on Tuesdays at 9 pm ET/8 pm CT, recently completed its 10th season and won a 2014 Emmy Award for Outstanding Unstructured Reality Program.

About EVINE Live Inc.
EVINE Live Inc. (formerly ValueVision Media, Inc.) is a digital commerce company that operates ShopHQ, a 24/7 interactive digital shopping and entertainment experience. ShopHQ, known for its television home shopping and on-line retail platforms, is available in 87 million television homes, online at shophq.com and via the Company's mobile apps. The Company is focusing on new proprietary products and brands in fashion, beauty, jewelry, home and fitness. The complete rebranding to "EVINE Live" is planned to take place during the first half of 2015.

About Original Productions
Original Productions (OP), a FremantleMedia Company, is a world-wide culture-changing force in unscripted reality television. With titles such as Deadliest Catch and Bering Sea Gold on Discovery; Ice Road Truckers and Ax Men for History; and Storage Wars and Appalachian Outlaws on A&E, more than 180 countries world-wide are watching Original Productions' shows. The OP Team lead by CEO & EP Philip D. Segal and President & EP Jeff Conroy produced more than 200 amazing episodes of new programming in 2013. For more information, please visit www.originalproductions.com.

About FremantleMedia North America
FremantleMedia North America (FMNA) is the U.S. arm of global media giant FremantleMedia, which includes a distribution arm, FremantleMedia International, a digital and branded entertainment division and a kids & family entertainment business. As one of the world's largest and most successful creators, producers and distributors of TV brands in the world, FremantleMedia's comprehensive global network has operations in 28 countries, creating over 8500 hours of programming a year, rolling out more than 60 formats and managing over 400 individual titles. The company also distributes more than 20,000 hours of content in over 200 territories. FMNA and its portfolio of companies, including Original Productions and 495 Productions, produce entertaining and innovative scripted and alternative programs for network, cable, syndicated and online platforms. Their slate includes a diverse range of both critically-acclaimed and award-winning successes including American Idol (FOX), America's Got Talent (NBC), Family Feud (SYN), Let's Make A Deal (CBS), The Price Is Right (CBS), The Great Christmas Light Fight (ABC), Deadliest Catch (Discovery), Married to Medicine (Bravo), Party Down South (CMT), Ice Road Truckers (HISTORY), Storage Wars (A&E), The Returned (A&E) and Celebrity Name Game (SYN), among others. 


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