EVINE Live Inc. Names Wade Gerten Vice President of Digital

MINNEAPOLIS, MN--(Marketwired - Jan 5, 2015) - EVINE Live Inc. (NASDAQ: EVLV) today announced the appointment of Wade Gerten as Vice President of Digital. Gerten will lead the online, mobile and social media teams in addition to the marketing and creative teams. Gerten will report to Mark Bozek, CEO of EVINE Live Inc.

"The addition of Wade and his relevant expertise will lead the reshaping of our digital platforms for all that comes next" said Bozek. "I look forward to Wade being a part of this exciting process."

"I'm thrilled to join the EVINE Live team and I am excited to help them accelerate their digital evolution," Gerten said.

Gerten comes to EVINE Live with broad experience in the retail technology sector. In 2008, Gerten founded 8thBridge, a social discovery platform designed for brands that want to empower people to discover new product ideas, inspire the creation of crowd-sourced content, and gain a far deeper understanding of their customers. In April 2014, 8thBridge was acquired by Fluid, a Goldman Sachs-backed ecommerce agency and solutions company. After the acquisition, Gerten served as President of the 8thBridge business unit and also corporate Chief Marketing Officer at Fluid. Prior to founding 8thBridge, Gerten served as Vice President, Product Marketing & Strategy for Oracle Retail where he accelerated retail growth for key retailers such as Best Buy, Walmart, Tesco and Nordstrom.

About EVINE Live Inc.
EVINE Live Inc. (formerly ValueVision Media, Inc.) is a digital commerce company that currently operates as ShopHQ, a 24/7 interactive digital shopping and entertainment experience. ShopHQ, known for its television home shopping and on-line retail platforms, is available in 87 million television homes, online at shophq.com and via the Company's mobile apps. The Company is focusing on new proprietary products and brands in fashion, beauty, jewelry, home and fitness. The complete rebranding to "EVINE Live" is planned to take place during the first half of 2015.


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