EVINE Live Announces Nancy Davis, Founder of Race to Erase MS, Will Debut Her Jewelry Collection During Valentine's Weekend Broadcast

Company premieres Davis' Peace & Love Jewelry Collection With a Limited Edition Timepiece Created in Support of Davis' Foundation, Race to Erase MS

MINNEAPOLIS, MN--(Marketwired - Jan 26, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company currently operating as ShopHQ, today announced that Nancy Davis, philanthropist and founder of Race to Erase MS, will launch her Peace & Love jewelry collection during EVINE Live's Valentine's weekend broadcast, February 13-16, to commemorate the Company's transition to EVINE Live. In support of Davis' foundation, EVINE Live will also offer a limited edition Peace & Love ladies watch set.

"We're proud to support Nancy Davis in her mission to find a cure for multiple sclerosis," said Mark Bozek, CEO of EVINE Live. "For more than two decades, Nancy has been on the frontlines of the fight against this disease. EVINE Live's launch of the Peace & Love watch and jewelry line represents one of several new proprietary brands that EVINE Live plans to announce in the lead up to our Valentine's weekend broadcast."

In connection with the launch, EVINE Live will contribute $50,000 to Race to Erase MS.

"I am excited and honored to be part of EVINE Live's kick-off event," said Nancy Davis, founder of Race to Erase MS and owner of Peace & Love Jewelry. "We are so grateful for the generosity of EVINE Live in support of the Race to Erase MS and our mission to find a cure. I am thrilled to be able to feature my Peace & Love Jewelry collection through an amazing retail partner."

Diagnosed at a time when little was known about multiple sclerosis (MS), Davis founded Race to Erase MS in 1993, a foundation and annual event dedicated to the treatment and ultimate cure of the disease. Every year the gala event has had a different theme and in 2002 it became "Peace and Love to Erase MS." Davis created her first heart peace sign design to thank the many generous sponsors and celebrities who gave their time and support to the 2002 gala.

Today, Peace & Love jewelry is embraced by Hollywood stars and designed to reflect Davis' philosophy that everyone in the world ultimately wants peace and love in their lives. Using peace signs and hearts, Davis' vision comes to life in each affordable yet luxurious design which will debut on EVINE Live on February 15. In addition to offering her jewelry collection, Davis will join Invicta CEO Eyal Lalo on February 13 and 14 for several special presentations of a limited edition women's watch during EVINE Live's Valentine's weekend broadcast. The watch is currently available for presale on EVINE Live's website here:

Invicta Women's Baby Lupah Quartz Peace & Love Watch

Peace & Love Jewelry by Nancy Davis marks the second of EVINE Live's new and exciting brands expected to be unveiled during its Valentine's weekend broadcast and throughout 2015. For more information, visit evine.com/evinelive.

About EVINE Live Inc.
EVINE Live Inc. (formerly ValueVision Media, Inc.) is a digital commerce company that operates ShopHQ, a 24/7 interactive digital shopping and entertainment experience. ShopHQ, known for its television home shopping and on-line retail platforms, is available in 87 million television homes, online at shophq.com and via the Company's mobile apps. The Company is focusing on new proprietary products and brands in fashion, beauty, jewelry, home and fitness.

About Race to Erase MS
Race to Erase MS is dedicated to the treatment and ultimate cure for MS. Funding research is the core focus of the foundation and significant strides have been made to find the cause and cure of this debilitating disease. Twenty-two years ago there was no known cause, cure or hope for MS. After Nancy was diagnosed, she discovered through her research that the best and brightest scientists where duplicating studies. She made it her mission to bring together a team of doctors to expedite a cure. The Center is a break-through success because of the vision, insight and flexibility of these extraordinary doctors. The Center's theme is simple; communication -- doctors working together toward a mutual goal. When this goal is reached, all will share in the victory

Proceeds raised support the Center Without Walls program, a unique collaboration of the world's leading MS research scientists currently representing Harvard, Yale, Cedars-Sinai, University of Southern California, Oregon Health Science University, UC San Francisco and Johns Hopkins. This nationwide collaboration of physicians, scientists and clinicians are on the cutting-edge of innovative research and therapeutic approaches to treat MS. It is the hope of the Race to Erase MS that in addition to combating MS through research in a clinical environment, awareness will be created by educating the public about this mysterious disease.


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