Entertainment Tonight Co-Host Nancy O'Dell to Premiere Exclusive Fashion Line on EVINE Live on September 12

Collection Inspired by O'Dell's Personal Style Combines Regal Colors With Elegant Silhouettes and Trend-Inspired Design Elements

MINNEAPOLIS, MN--(Marketwired - May 28, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that Nancy O'Dell, the Emmy Award winning co-host of Entertainment Tonight, will premiere an exclusive fashion line during EVINE Live's September 12th Fashion Day event. Known for her fashion sense and style, O'Dell has developed a sophisticated woman's sportswear collection inspired by her personal wardrobe.

"Nancy has a great eye for fashion and we're thrilled that she's joining the EVINE Live family," said Russell Nuce, EVINE Live Chief Strategy Officer. "Our team has worked closely with Nancy to develop a line that reflects her sophisticated personal style. Nancy's collection will be available exclusively on EVINE Live and is one more step in expanding our roster of proprietary brands."

"I'm excited to bring my fashion collection to EVINE Live. It's sophisticated, yet has just the right amount of edge to it, a sort of 'Elegance with an Edge' look," said O'Dell, who over the years has been asked by viewers and fans about her style on screen and off. "I'm always honored when people ask about my style and now I can't wait to share the collection with everyone. It has been a dream of mine to develop a line that consists of items that are both comfortable and fashionable. This process has been an amazing experience that combines my love for fashion with the Hollywood trends I see every day."

Premiering during EVINE Live's Fashion Day event on September 12, O'Dell's collection combines regal colors with elegant silhouettes and updated design twists to make a striking statement. The collection embodies the bold yet sophisticated looks for which she is known both on and off the Red Carpet. Exclusively available on EVINE Live, the collection includes a wide array of styles in season-perfect colors and prints, including dresses, jackets, jumpsuits, tops and bottoms.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on Nancy O'Dell's fashion line visit www.evine.com/nancyodell. For more information on EVINE Live visit www.evine.com.

About EVINE Live Inc.

EVINE Live Inc. (NASDAQ: EVLV) is a digital commerce company that offers customers multiple ways to shop and interact via TV, online and on mobile devices in the merchandise categories of Home, Beauty, Health & Fitness, Fashion & Accessories, Jewelry & Watches and Consumer Electronics. EVINE Live has access to 88 million cable and satellite television homes and also is available nationwide via live streaming at www.evine.com.

Please visit www.evine.com/ir for more investor information.

About Nancy O'Dell

Emmy Award-winning entertainment journalist Nancy O'Dell has proven to be a force in all areas of her career as a host, author, producer and entrepreneur. One of the country's most respected and leading entertainment journalists, O'Dell is the co-host of the most watched entertainment news program in the world, Entertainment Tonight. With over 20 years of experience, O'Dell has been a go-to anchor for live TV specials including "Countdown to the Emmys" on the Red Carpet and The Golden Globes. Previously, O'Dell served as the co-anchor of "Access Hollywood" for 13 years. She graduated summa cum laude graduate of Clemson University where she was also awarded an honorary Doctor of Humanities degree. A huge supporter of ALS research, O'Dell founded the non-profit organization, Betty's Battle, in honor of her mother who passed away from the disease. O'Dell is also a published author with three best-selling books.


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