"Queen of Southern Cuisine" Paula Deen to Premiere Exclusive Collection on EVINE Live

Deen Will Make a Special Guest Appearance Tonight at EVINE Live's Broadcast From The Plaza in NYC

MINNEAPOLIS, MN--(Marketwired - Feb 13, 2015) -  EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company formerly operating as ShopHQ, today announced Paula Deen, celebrity chef, restaurateur, author and two-time Emmy Award Winner, will premiere an exclusive collection of food and pantry products on EVINE Live. Deen will make a special guest appearance during the EVINE Live Valentine's weekend broadcast from The Plaza in New York City ahead of the Collection's planned debut on March 25.

"We're thrilled that Paula is joining the EVINE Live family and bringing her signature brand of Southern charm and style to our viewers," said Russell Nuce, Chief Strategy Officer of EVINE Live. "Paula's genuine warmth and personality and her passion for cuisine are what make her so beloved by her fans and we look forward to introducing our customers to Paula's exclusive collection of products. This is yet another step forward in expanding our Company's roster of proprietary brands."

"I'm excited to share my passion for food with EVINE Live's customers," said Deen. "For me, food has always meant comfort, friendship and love. My new collection of products is my way of welcoming EVINE Live's viewers into my kitchen and sharing a home-cooked meal with them."

Premiering March 25 on EVINE Live, Deen's collection will include her food favorites, from entrees to desserts and snacks. Each item is hand selected with recipes developed by Deen and includes an assortment of hams, "ooey gooey" butter cake mix and her brand new Hugs pet food line in addition to items such as sausages, sugar-free chocolates, glazes, rubs and other cooking-essential spices.

Culinary icon and queen of Southern cooking, Deen is a self-made success story who learned the secrets of Southern cooking from her grandmother. Deen's first business, The Bag Lady, started her successful career and led to the opening of her first restaurant, The Lady and Sons, with her two sons Bobby and Jamie five years later. In addition to her success on TV and with her restaurant, Deen is the author of 14 cookbooks that have sold more than 11,000,000 copies. In 2014, Deen launched the Paula Deen Network, an interactive digital cooking network that combines cooking, lifestyle and game shows with great recipes, meal-planning tools and more.

Paula Deen's collection is one of many new and exciting proprietary brands EVINE Live is expected to unveil in 2015. For more information, visit evine.com.

About EVINE Live Inc.
EVINE Live Inc. (formerly ValueVision Media, Inc.) is a digital commerce company that formerly operated as ShopHQ, a 24/7 interactive digital shopping and entertainment experience. EVINE Live, known for its television home shopping and on-line retail platforms, is available in 87 million television homes, online at evine.com and via the Company's mobile apps. The Company is focusing on new proprietary products and brands in fashion, beauty, jewelry, home and fitness. Please visit evine.com/ir for investor information.

About Paula Deen
Paula Deen Ventures (PDV) partners with world-class product lines and food manufacturers to deliver great products to her fans. Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen's first live tour, "Paula Deen Live!" commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans. In September 2014, PDV launched the "Paula Deen Network," a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country's most popular regional restaurants. Deen's robust social media following includes Facebook (4.5 million likes), Twitter (1.31 million followers) and Pinterest (265,000 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.

About The Plaza
As one of the world's most iconic hotels, The Plaza hotel has set the standard for luxury and service since first opening its doors in 1907. Ideally situated on Fifth Avenue at Central Park South, The Plaza prestigious address continues to define elegance with unmatched service and an ever-evolving modern sensibility. A true Urban Resort, The Plaza boasts an extraordinary portfolio of refined experiences. Lifestyle, beauty and wellness offerings cater to guests and locals alike, and include a world-class retail collection with The Shops at The Plaza, the flagship location of Warren-Tricomi Salon, the only U.S. Caudalie Vinotherapie® Spa, and the preeminent integrative medical and fitness center, LA PALESTRA. The Palm Court provides a quintessential New York experience with its famed Afternoon Tea, and the opulent Grand Ballroom continues to host the world's most memorable events. The Plaza hotel is also home to The Champagne Bar, The Rose Club and The Plaza Food Hall, a 30,000 square foot culinary oasis anchored by The Todd English Food Hall. Designated as a New York City Landmark in 1969, this timeless destination is also the only New York City hotel to be selected as a National Historic Landmark. The Plaza hotel is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit www.fairmont.com/theplaza


Dawn Zaremba
(952) 943-6043

Liz Micci and Pat Tucker
Abernathy MacGregor
EDM@abmac.com and PCT@abmac.com
(212) 371-5999

For Paula Deen:
Jaret Keller
Key Group Worldwide

Chris Eddy
Catalyst Global LLC
(212) 924-9800